Philosophy

An in-depth, customer-focused approach and complete customer satisfaction are fundamental elements of our long-term vision. The day-to-day organisation is constantly re-examined here, so that we can continuously adapt and improve.

Corporate sustainability also means Fair Trade. “Value for money”. And if we can still manage to exceed your expectations, that’s the best guarantee for our success and your satisfaction in the long run. Every satisfied customer brings new customers our way, and that too is corporate sustainability.

Kitchen after kitchen, we developed our business into The Kitchen Company (which until 2010 was known as AD productions).

Your kitchen of tomorrow is the result of collaboration with our partners: the best webshop for cookware Cookozi, Aiding Group and real estate developers.

Allow yourself to be inspired by us...

Marc Albert

A brief history

When on 2 January 2002 we set foot for the first time in our current headquarters, a former art gallery, we had scarcely any idea of what was awaiting us. The following image might make clear why we feel so good on this site, which every day gives us new positive energy.

The old cardboard factory in Alsemberg is a rare witness to the evolution of paper and cardboard production in Belgium. Paper was produced here the traditional way during the 16th century. Under the impact of the industrial revolution, in the 19th century it converted to the production of industrial cardboard.

The site itself has a long and rich history. There are written references dating as far back as 1306 to the "banmolen" in Molenbeek. A "banmolen" (or “compulsion mill”) was a mill where the serfs were obliged to grind their grain. Generally these mills were the property of the local lord or a higher authority, or perhaps of an abbey. The feudal mill obligation right emerged in Western Europe during the twelfth century, and its objective was to ensure that a part - often a tenth - of the grain could be collected as tax. 

In the 16th century, the compulsion mill was transformed into a paper mill. During this period in Middle Brabant (to the south and east of Brussels) many paper mills were built alongside fast-flowing waterways. The region thus became the main supplier of paper for the former Broekzele (Broeklanden aan de Zenne, which literally means "settlements along the swamp"), now Brussels.

Around 1840, it was discovered that wood cellulose makes an excellent raw material for paper - until that time, only old rags had been used to make paper. Inthe middle of the 19th century, the paper mills shifted to the production of cardboard. 

 

The old buildings had in any case grown too small for the modern machines, which produced paper on large rolls. Later in the century, the water mill was replaced altogether by a steam mechanism for driving the machinery.

 

The Alsemberg factory continued to produce cardboard all the way into the 1970´s. After 20 years of abandonment and neglect, the buildings were systematically restored to their present form. The site belongs to our industrial archaeological heritage, and now accommodates a modern business centre.